Launched in Fall 2018, Everyday Yoga Apparel positioned itself as a practical, moderate price point clothing line focused on high quality fabric and functional style.
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As Creative Director, I worked directly with the CEO and marketing team to create a visual story that could engage with potential customers and drive sales. We staged a photoshoot to depict the full range of usability EY clothing provides. During launch we pushed hard with PR releases, Instagram influencers, social media posts, a front page showcase on YogaOutlet.com, etc. EY quickly became one of the top 10 selling apparel brands on the site.
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Email and social media were our largest marketing channels. Here are some samples of creative we sent out.
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